The Childrens’ Food Campaign (CFC) is upset about the choice for sponsors for the 2012 London Olympic Games.
CFC co-ordinator Malcolm Clark said: “The Olympics have become a celebration of ‘big’. For the junk food companies who sponsor the Games, that means big restaurants, big audiences, big brand value, big profits. But for children that could also mean bigger waistlines and bigger health problems later in life.”
Health campaigners are urging the International Olympic Committee (IOC) to ban junk food and fizzy drink brands from future sporting sponsorship deals in a critical new report which says the committee has squandered the chance to create a positive health legacy from the London 2012 Games.
The major sponsors
Coca-Cola, McDonald’s, and Cadbury
are given an incredible platform to promote their unhealthy brands and products around the world.
The CFC is calling for the IOC to help tackle rising obesity levels by setting conditions on promoting healthy eating in their sponsorship deals and for junk food brands to be excluded.
The findings will trigger fresh criticism of the stranglehold on food and drink at the Games held by sponsors Cadbury, McDonald’s (its largest restaurant in the world is in the Olympic Park) and Coca-Cola, which is expected to serve 23m soft drinks at the Games due to its near-monopoly at Olympic venues.
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